I can't believe that nearly four years have passed since work began as an expert witness on large data breaches, which in turn led to the idea for the algorithms that are now called Breach Clarity. In early 2016 Breach Clarity was known as just 'The Data Breach Score',, and thankfully our partner Eva Velasquez (CEO ITRC) was candid enough to say 'nice idea, but that name needs work, Jim'. Where would we be without honest feedback from friends? So much has happened since then, and in 2019 we:
2020 promises to be a very dynamic year, and because our startup truly doesn't replace anything (today's fraud analytics systems rely solely on fraud data, rather than moving upstream to predict risk and prescribe actions based on the antecedent data compromise), and therefore we have fewer competitive examples or best practices to learn from. We have no shortage of interested clients and partners, yet ultimately our success will be determined by how adroitly we listen, learn, focus, and (often) pivot. Few startups bring anything truly new and unique to market, yet when they do success is determined to by differentiation (which generally means 'making something relatively undifferentiated appear to be significantly different), but rather by discovering what the market and landscape has to teach you about success. We do know that certain things are in store though, including:
Got ideas for us? We're all ears and hope you will reach out.
Have a happy holidays, everyone.