Security is the number one customer concern, but all the digital controls and alerts won't matter if consumers don't turn them on or use them. Financial institutions have a lot at stake to help change this as fraud risk skyrockets in the post-pandemic digital world. The key is to link personal data security to financial health. Marketers and digital banking executives can apply four steps to bring this about.
You can read the full details of our recommendations over at The Financial Brand, but here's the shortlist of the four proactive steps that financial marketers and digital banking professionals can take.